GRABMART BACK TO SCHOOL 2023
Summer is coming to an end, which means back-to-school season is almost right at the door for every Vietnamese student! During this time, parents are struggling to find some quality time with their kids, since it’s difficult for them due to their intensive job and other burden to take care of in life. Luckily, Grab Mart understands this dilemma and is willing to give their customer a “hand” (literally) to solve this problem! 🙌
🤫 Spoiler: Click On was a part of this campaign by crafting the key visual for it. Take a look at the process below to know more!
Client : Grab Vietnam
Agency: Grab Inhouse - Creative Team
Produce - Shoot - Edit: Click On Studio
Photographer: Nguyễn Phương Nam | Creative: Linh Huỳnh
Photo Assisstant: Thái Lộc, Từ Triệu Tạp | Production Assistant: Dương San
Photo Assisstant: Thái Lộc, Từ Triệu Tạp | Production Assistant: Dương San
Producer: Ri Nguyễn, Minh Tâm | Post Producer: Hồng Nhung
DI Artist: Minh Quân, Jackson Tang | 3D Artist: Từ Nhật Anh, Lê Anh Nhân
DI Artist: Minh Quân, Jackson Tang | 3D Artist: Từ Nhật Anh, Lê Anh Nhân
Props: An Quốc Trần Team | Stylist: My Võ | MUA: Nguyễn Vân Anh, Nabi
Behance Design & Communication: Fuc
THE IDEA
The weirdly comedic long hand of the GrabMart driver is the highlight of this key visual, which implies that GrabMart will always be there for customers and help them close the gap between their workplace and home, as well as themselves and their kids.
SKETCHES
BACKGROUNDS BREAKDOWN
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THE SHOOTING
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THE RESULTS
